Marketing that supports how your business grows
Clear strategy. Structured action. Sustainable improvement.
Hi! I’m Ash, the Small Town Marketer
Growing up in a small town taught me two things:
know your audience and think bigger than where you are.
That combination shaped my marketing approach.
I deliver business growth by turning unclear marketing goals into clear, actionable plans. Make your next move count.
After working with me, businesses are more confident about their marketing priorities, turning unclear goals into meaningful action through easy-to-follow processes and plans.
I help people make better marketing decisions.
My work is best suited for businesses that are ready to move beyond reactive marketing and build something structured.
I work best with:
MSPs & Service Providers
Businesses that need marketing to support pipeline, positioning and sales conversations.
SaaS & Growing B2B Companies
Organizations looking to align messaging, campaigns and growth efforts across teams.
Most organizations invest in product and sales first.
Marketing often becomes reactive or disconnected.
I work in the middle.
Translating business goals into marketing direction
Structuring campaigns and programs tied to growth
Aligning messaging, channels and customer experience
Marketing stops being a guessing game or a side-of-the-desk thought, and more like a system that’s fuelling your business.
Ways to work together
Different needs. One goal: structured growth.
Positioning & Customer Experience
Foundational strategy and research
For businesses that need to clarify their positioning, tighten their messaging and create a stronger customer journey before jumping into execution.
This work helps you define how your business should show up, what your audience needs to hear and where your marketing needs to improve before you do more “things”.
Marketing Execution
Turning strategy → structured marketing
Once your positioning and direction are clear, this is where we build.
This work focuses on bringing your strategy to life through the right assets, channels, and systems so your marketing functions the way it should.
This can include:
Website structure and optimization
Messaging and copy
Content and campaign setup
Social and channel alignment
Supporting marketing assets
This is for businesses that know what they want to say, but need help executing it properly and consistently.
Growth Strategy Support
Ongoing strategic marketing support
For businesses that already have a foundation in place and need ongoing support to implement, refine, and optimize their marketing over time.
This work keeps your marketing moving and aligned with your growth goals through:
Campaign direction and iteration
Ongoing content and support
Channel and performance optimization
Strategic guidance and collaboration
This is where marketing becomes a system, not a series of one-off efforts.
Additional Services & Project Support
Looking for something more specific?
I also offer focused workshops, website strategy, social media strategy, and marketing materials as standalone projects or add-ons when the timing and fit make sense.
Working with Small Town Marketer
Positioning workshop
Asking Ashley Little from Small Town Marketer to speak to our members was the best decision we could have made.
“Ashley delivered an outstanding presentation to our Kiwanis club. Our members were extremely impressed with the thoughtful strategy she shared for where we are as an organization.
One member said Ashley ‘really opened my eyes to where I’m going wrong when trying to attract new people to Kiwanis”. Another simply said Ashley was ‘awesome.’
We are very grateful for the time, effort, and expertise Ashley invested in preparing such a valuable presentation for our group.”
— Heather de Vries, Kiwanis Club of FrederictonPositioning workshop
Pine Grove had the pleasure of partnering with Ashley Little as we undertook the important task of renaming and expanding our website. From the very beginning, Ashley met us exactly where we were and guided us with patience, expertise, and unwavering support throughout the entire process.
It was important to us that our community truly feel what Pine Grove has to offer—our culture, our compassion, and the genuine morale within our building for both residents and staff. Ashley brought that vision to life beautifully. She even came in person to spend time with us, capturing authentic photos of our daily environment and ensuring our story was told with sincerity and heart.
Because this was such a significant change for our organization, Ashley also provided a valuable workshop on the importance of social media and how to post effectively. Our staff gained tremendous knowledge and confidence, which helped us thrive once our new website launched. We are now able to share meaningful content that reflects who we are and what we stand for.
Our Facebook page has truly come full circle as well. With Ashley’s expertise, we were able to revitalize it and bring it to life in a way that genuinely showcases Pine Grove.
We are incredibly grateful for Ashley Little’s exceptional service, support, and dedication. She helped us tell our story—and ensured it was told well.
— Michelle Virtue, Pine Grove Nursing HomeAshley is a pleasure to work with. Her ambition and knowledge is a recipe for success. It's refreshing to have someone understand our needs and vision, and action accordingly.
Ashley’s blend of traditional media and emerging trends has helped our organization exceed its marketing goals. I highly recommend Ashley Little at Small Town Marketer
— Taylor Gallant, Deputy Mayor at the Village of McAdam
The Process:
Structured. Focused.
Built Around Your Goals.
Every client is different, but the way I work is consistent. We focus on clarity first, make thoughtful decisions together and build marketing that fits where you are right now.
Step One
Understand the business
We start with a focused discovery conversation around your goals, challenges, and current marketing.
We look at how marketing connects to:
your sales strategy
your positioning
how your business grows
Step Two
Define direction
We identify what matters most right now and where to focus.
Where growth should come from
What needs to be clarified or fixed
What marketing should prioritize (and what to ignore, at least right now)
By this time, we’ll know our next steps and if you need my services.
Step Three
Build and execute
We turn that direction into structured marketing.
Messaging that reflects your value
Campaigns tied to real goals
Content and channels that support your sales process
Step Four
Enable and optimize
You don’t just get output. You get something you can actually use.
Clear systems that are easier to manage
Visibility into what’s working
Ongoing refinement based on performance
This is where marketing starts to feel consistent, not reactive.
Let’s build something clear, intentional and aligned with where you’re headed.