The Marketing Prioritization Kit
Stop doing marketing off the side of your desk.
Four focused sprints take you from scattered efforts to a marketing system that fits how you work: who you're talking to, where your funnel needs attention, what to create, and a 90-day plan you'll want to run.
Built for business owners who want to grow without doing marketing all day.
You didn't start a business to spend your evenings staring at a blank social post.
Most business owners aren't failing at marketing because they're lazy or not creative enough.
x They started with tactics before they got clear on strategy.
x They picked the platform before they picked the person.
x They built the website before they knew what to say.
If you've ever opened LinkedIn and thought "I should be doing more, but I don't even know where to start," this kit is for you.
How it works
Four sprints.
One at a time.
Each sprint is designed to be done in a focused sitting, then used as a reference as you put it to work.
SPRINT 1
Ideal Customer + Positioning
Choose who you're marketing to right now, name the one problem you solve, and learn to introduce yourself starting with why.
SPRINT 2
Optimizing the Marketing Funnel
Find the one funnel stage that needs your attention, and get permission to ignore everything that doesn't match it.
SPRINT 3
Building your Content Strategy
Build a content engine, not a calendar. Turn one good idea into ten assets and stop creating from scratch every week.
SPRINT 4
The 90-Day Marketing Roadmap
Sequence it into three phases (Foundation, Build, Execute) with a decision point for each and a one-page plan you can pin up.
What you walk away with
Clear decisions, written down.
You don't need perfect. You need decided. By the end, you'll have these in hand.
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A priority customer and a positioning statement you can say out loud without flinching.
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A priority funnel stage and the work that belongs in it right now.
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A content engine built around a multiplier idea, with templates, prompts, and a batching rhythm.
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A realistic cadence and one metric to track, so you stop spiraling in analytics.
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A 90-day plan that's honest about your capacity, with a Day 90 review date on the calendar.
The idea underneath it all
Marketing doesn't fail because you're not doing enough.
It fails because the work you're doing doesn't match the stage you're in. The kit gives you a five-stage funnel you'll come back to every 90 days to see what to do next.
What people say about working with Small Town Marketer
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"Our members were extremely impressed with the thoughtful strategy she shared for where we are as an organization."
Heather De Vries, Kiwanis Club of Fredericton
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"It's refreshing to have someone understand our needs and vision, and action accordingly."
Taylor Gallant, Deputy Mayor, Village of McAdam
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"Ashley met us exactly where we were and guided us with patience, expertise, and unwavering support."
Michelle Virtue, Pine Grove Nursing Home
About the author
Hi, I'm Ashley.
I'm the founder of Small Town Marketer, a New Brunswick consultancy that helps small businesses, B2B SaaS companies, and service providers get clear on their marketing and put it to work. This kit is the same thinking I use in my own client sessions, written down so you can work through it at your own pace.