Ashley Little

Growth Market Strategist

SNAPSHOT:

Small Town Marketer is the consultancy that helps you get marketing on the right track & generating aligned results.

PartnerPath Podcast where I talk through the ins and outs of marketing your business.

HOW CAN I HELP YOU?

Well, it depends!

Everyones business goals are different. Select the box that best matches your situation:

Sales & Marketing Teams Aren't Collaborating

My Partner Network Is Half-Active & We're Experiencing Turnover

Growing Our Reach & Establishing Our Value Is Our Top Priority

A woman with long dark hair and a white turtleneck sweater sitting on a chair, holding a stack of books, next to a small table with a potted plant and a sign that reads 'Small Town Roots, Big Market Impact.'

Hi! I’m Ash

Channel Queen & Small Town Marketer

Growing up in a small town taught me two things:

know your audience and think bigger than where you are.

That combination shaped my marketing approach.

Now, I help businesses build their marketing foundation, activate partner networks that have gone quiet, and help communities grow their population and local economy. After working with me, you're not guessing anymore. Unclear goals turn into meaningful action, backed by easy-to-follow processes and repeatable plans.

Download Services Overview

I work with businesses and communities ready to move beyond reactive marketing & build something sustainable.

Service Providers
Marketing that builds your pipeline, sharpens how you talk about yourself in sales conversations, and keeps the clients you attract happy enough to stay.

SaaS & Growing B2B Companies
A step back to get your teams pulling the same direction, so your sales campaigns and go-to-market efforts hit your growth targets instead of working against each other.

Community Organizations
Marketing that turns local pride into population growth, new business, and real economic momentum, without needing an in-house marketing team to run it.

Most organizations invest first in their core work & sales.

Marketing is something that gets “figured out later.”

I'm here to help by:

Turning your goals into revenue you can count on vs. “chasing every deal”
Building campaigns tied to growth targets & KPIs, not just relying solely on activities that might work
Making sure your message, your channels and your customer experience all tell the same story

By the end of working together, your marketing isn't a guessing game or a side-of-the-desk task anymore. It's a system that fuels the business.

Build a structured marketing plan →

Person sitting at a white table working on a printed activity sheet titled 'Activity #1 - Digital Impressions' with a pen, a laptop, a smartphone, and a water bottle nearby.

Ways to work together

Different needs. One goal: structured growth.

Positioning & Customer Experience

Foundational strategy and research

Define how your business shows up and how your marketing connects. For businesses that need clarity before execution.

Before you do more marketing, we make sure you’re saying the right things to the right people.

Build the Foundation →

Together, we nail down what makes you different, who you're talking to, and how to say it so it lands. This becomes the foundation every page, pitch, and post gets built on, so you stop rewriting your story every time you talk about your business.
We map every step someone takes from first hearing about you to becoming a client, and find where they're getting stuck or dropping off. Sometimes it's a confusing website, sometimes it's a slow follow-up, sometimes it's a rough handoff between sales and delivery. We find it and fix it.
A clear-eyed look at what's working, what's missing, and where you're leaving growth on the table. You walk away with a short list of what to fix first, not a report that sits in a folder unread.

Marketing Execution

Turning strategy → structured marketing

Once direction is clear, this is where we build.

For businesses that know what they want to say but need it executed properly and consistently.

Get Support →

We build a site that guides visitors toward action instead of just looking nice. Clear pages, clear next steps, built to turn traffic into leads instead of just page views.
Website copy, emails, sales collateral, whatever needs saying gets written in your voice and built around what your audience cares about vs generic industry language.
We turn your strategy into a content calendar and campaign structure, so you're not starting from a blank page every month wondering what to post next.
Your website, social, and outreach all say the same thing, so someone recognizes you whether they find you on LinkedIn first or your homepage first.
One-pagers, case studies, sales decks, whatever your team needs in the room to close a deal, built to match everything else so nothing feels bolted on.

Growth Strategy Support

Ongoing strategic marketing support

Ongoing marketing that stays aligned with your growth. For businesses that need consistent, monthly advisory vs. one-offs.

This is where marketing becomes part of how your business runs.

Start Planning →

We plan campaigns around your goals, run them, and adjust based on what's working instead of setting it and forgetting it until the quarter's over.
Ongoing help keeping your content calendar full and your channels active, so momentum doesn't stall the second things get busy.
We watch what's happening, clicks, conversions, response rates, and adjust the plan based on real numbers, not gut feel.
A second set of eyes on decisions as they come up, so marketing keeps moving in the same direction as the rest of the business instead of drifting off on its own.

Additional Services & Project Support

Looking for something more specific?

Workshops, audits, and focused projects when you need targeted support.

Talk About More →

A woman with dark brown hair, wearing a dark green jacket, white top, and floral skirt, sitting on a wooden stool, holding a folder and smiling at the camera against a plain white background.

Working with Small Town Marketer

View Full CV →

Positioning & Customer Experience Workshop

“Asking Ashley Little from Small Town Marketer to speak to our members was the best decision we could have made.

Ashley delivered an outstanding presentation to our Kiwanis club. Our members were extremely impressed with the thoughtful strategy she shared for where we are as an organization.

One member said, ‘Ashley really opened my eyes to where I’m going wrong when trying to attract new people to Kiwanis.’ Another simply said Ashley was ‘awesome.’

We are very grateful for the time, effort, and expertise Ashley invested in preparing such a valuable presentation for our group.”

— Heather de Vries, Kiwanis Club of Fredericton

Chat Positioning & Customer Experience →

Marketing Execution

“Pine Grove had the pleasure of partnering with Ashley Little as we undertook the important task of renaming and expanding our website. From the very beginning, Ashley met us exactly where we were and guided us with patience, expertise, and unwavering support throughout the entire process.

It was important to us that our community truly feel what Pine Grove has to offer—our culture, our compassion, and the genuine morale within our building for both residents and staff. Ashley brought that vision to life beautifully. She even came in person to spend time with us, capturing authentic photos of our daily environment and ensuring our story was told with sincerity and heart.

Because this was such a significant change for our organization, Ashley also provided a valuable workshop on the importance of social media and how to post effectively. Our staff gained tremendous knowledge and confidence, which helped us thrive once our new website launched. We are now able to share meaningful content that reflects who we are and what we stand for.

Our Facebook page has truly come full circle as well. With Ashley’s expertise, we were able to revitalize it and bring it to life in a way that genuinely showcases Pine Grove.

We are incredibly grateful for Ashley Little’s exceptional service, support, and dedication. She helped us tell our story—and ensured it was told well.”

— Michelle Virtue, Pine Grove Nursing Home

Visit Website →

Growth Strategy Support

Ashley is a pleasure to work with. Her ambition and knowledge is a recipe for success. It's refreshing to have someone understand our needs and vision, and action accordingly.

Ashley’s blend of traditional media and emerging trends has helped our organization exceed its marketing goals. I highly recommend Ashley Little at Small Town Marketer

— Taylor Gallant, Deputy Mayor, Village of McAdam

Love from LinkedIn

Ashley’s attention to detail and creative mindset has helped greatly improve my Social Media presence and Website. Ashley always delivers on time and above my expectation. Her capacity to develop any idea I have into something ready to use is remarkable. Her positive energy and genuine kindness makes her an absolute pleasure to work with.

— Tammy Ward, Speaker and Founder of Tammy Ward Speaks

I recently had the pleasure of working with Ashley on the creation of my website and I cannot recommend her highly enough. She took the time to understand my vision and translated it into visually stunning website. She can bring unique and engaging touch to the website. If you are looking for a Social media Marketer, Ashley is the perfect choice!

— Madhubala K Mohanan, Naturopathic Practitioner and Owner of Idealcare Health Clinic

Ashley has been such a big help with my digital marketing. From social strategy and website updates to my Amazon books and newsletters, she’s made everything feel much more manageable. She’s professional, supportive and great to work with.

— Sheila McPhee, Local Fredericton Artist & Owner of Sheila McPhee Art

Cybersecurity Social 2025 - Customer Happy Hour organized with 3 B2B partners to nurture pipeline

Organized the sponsorship of Atlantic Security Conference for Beauceron Security

Organized and displayed swag & a webinar lead capture stand to drive brand awareness and collect Marketing Qualified Leads at Atlantic Security Conference 2025